Whether your email lands in the inbox is decided by the receiving mail provider, not by us and not by you. What you can do is remove every reason they have to doubt you.
What we already do
When you use email on your domain with us, we set up:
- SPF, which says which servers may send as your domain
- DKIM, which signs each message so the receiver can verify it really came from you
- DMARC, which tells receivers what to do with anything that fails
Those three are the foundation of deliverability, and they are configured for you. Most hosts leave you to do it.
The causes that remain
Your domain is brand new. A domain nobody has ever received mail from is treated cautiously. This settles within a few weeks of normal sending.
You are sending marketing from your business mailbox. Do not. Send newsletters and campaigns through a proper bulk-sending service. One complaint from a mailing list can damage the reputation of the address you use for real customer conversations.
Your content looks like spam. All-capitals subject lines, a message that is one big image, lots of exclamation marks, shortened links, and words like "free" and "guaranteed" all cost you.
You have more than one SPF record. A domain must have exactly one. Two is a misconfiguration and receivers may fail the check. If you send through us and through another service, combine them into a single record.
Someone marked you as spam. Reputation is per-sender and it takes time to recover.
Your website's contact form sends as the visitor. If your form sets the "from" address to the person who filled it in, your domain is sending mail claiming to be someone else. Send from your own address and set the visitor's address as the reply-to.
If your mail is going to spam right now
- Ask the recipient to move it to their inbox and mark it as not spam. This has a real effect.
- Check you have only one SPF record.
- Check you are not sending bulk mail from a personal mailbox.
- Email [email protected]. We can check your domain's authentication is correct.
If your mail was working and suddenly is not
Check whether anything changed in your DNS. A nameserver change that dropped your TXT records is the most common cause.
The assistant in your control panel can see your actual account and answer about your sites, your plan and your usage. For anything else, email [email protected] and a person will answer.